Why start Rasa Voya?

Michelle Matthews & Fiona Brook

Fiona and Michelle are relentless travellers whose shared love for Indonesia was uncovered and strengthened at the Ubud Food Festival. This festival became their ritual and the starting point for further adventures east, west, and north of Bali. Their trip to Sumba sparked Rasa Voya. Sumba is a stunning island and a stark contrast to Bali. Their in-depth research and road-trip-style exploration led to incredible discoveries and experiences across the island. They knew they would return and take others with them.

Indonesia isn’t a single destination so much as a whole universe strung across more than 17,000 islands — a place where volcanoes steam above emerald rice terraces, coral gardens glow beneath glassy seas, and rainforest canopies hide birds-of-paradise, monkeys, and the quiet drama of life in the tropics. It’s home to some of the richest biodiversity on Earth, from Komodo dragons to kaleidoscopic reef fish, and a staggering range of landscapes: surf beaches, crater lakes, highland farms, sacred rivers, and remote savannahs. Just as diverse is the human story — hundreds of languages, living traditions, and ceremonies that shape daily life, from temple offerings and shadow puppetry to weaving, carving, and cuisine that changes island by island. Indonesia rewards the curious: the kind of traveller who wants beauty with context, flavour with provenance, and encounters that feel personal — not packaged.

In the meantime, their journeys back to Bali became missions to explore further and go deeper. There was never any rush to start the business; it naturally grew from what they loved, how they travel, and who they are. Rasa Voya became inevitable.

Two women sitting on a wooden bench with blue pillows, having coffee, under a shaded outdoor area with a stone wall behind them.